Remember Flutie Flakes?

Tom Brady with Flutie Flakes cereal box

Flutie Flakes is the name of a brand of frosted corn flakes breakfast cereal named for NFL quarterback Doug Flutie. The cereal brand was created in 1998, after Flutie, who was thr starting quarterback for the Buffalo Bills, saw his popularity soar because of his scrambling, last quarter heroics and his impressive win–loss record.

The fact he was undersized, listed at 5’10, and has always been an underdog, contributed to his popularity when he was able to succeed in college and the pros.