The Kansas City Chiefs franchise was founded in 1960 by businessman Lamar Hunt as the Dallas Texans and was a charter member of the American Football League (AFL). They are not associated with an earlier Dallas Texans NFL team that only played for one season in 1952. In 1963, the team relocated to Kansas City and became the Chiefs. The franchise became one of the strongest teams in the thriving AFL and eventually helped Hunt become a central figure in negotiations with NFL Commissioner Pete Rozelle to agree on an AFL–NFL merger. The modern Chiefs logo consists of the letters KC inside an arrowhead.