Atari Logo History


Atari, Inc. was founded in Sunnyvale, California, by Nolan Bushnell and Ted Dabney in 1972. It was a pioneer in arcade games, home video game consoles and home computers. The company’s products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.
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Atari Logos

Atari Video Console & Games Logos

Watch Atari gameplay on YouTube

What does the Atari logo mean?
The Atari logo was designed to look like the letter “A”, and was meant to represent the game Pong, with two opposing video game players with the center of the Pong court in the middle.

What does the word Atari mean?
The word “Atari” comes from the Japanese board game GO, which was a favorite of Atari founder Nolan Bushnell. Atari in Japanese means to “hit the target.”

What made Atari famous?
When Atari released a home version of the Japanese video game Space Invaders in 1980, it became an overnight sensation. Sales doubled as millions purchased the console to play the popular arcade game at home.