New Orleans Pelicans Logo History

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The New Orleans Pelicans started in the NBA as the New Orleans Hornets as the team moved from Charlotte in 2002. After changing the franchise nickname to the Pelicans in 2013, it gave back Charlotte its Charlotte Hornets name and team history. The pelican, as a symbol, represents teamwork, group dynamics, regeneration/renewal and resourcefulness. The current Pelicans logo references to the style, flourish and heritage of the city are subtly ingrained in the mark.

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Why did New Orleans change name to Pelicans?
After owner Tom Benson bought the New Orleans team in 2012, he felt there was no connection between the city and the name previous franchise name Hornets. The brown pelican is the state bird of Louisiana, the owners thought it would resonate better with the city of New Orleans.

Why do Pelicans jerseys say Nola?
NOLA is a local acronym for New Orleans, Louisiana.